Peugeot × Mamukko — Allure of Ireland

Mamukko X Peugeot | Allure Of Ireland

A film collaboration exploring family, tradition, Irish craftsmanship and the values behind Mamukko.

Brand Collaboration: Peugeot Ireland — Allure Of Ireland

Client: Peugeot Ireland

Series: Allure of Ireland

Project: Short film featuring Mamukko

Focus: Family, tradition, Irish craftsmanship and circular design

Location: Kinsale, Ireland

Overview

Peugeot Ireland featured Mamukko in its Allure of Ireland series, turning the camera towards our Kinsale workshop and the family story behind the brand. The short film offered a glimpse into the people, values and traditions that shape everything we make.

Watch The Film

The Mamukko Story

Mamukko brings together generations of leatherworking knowledge, circular-design thinking and hands-on Irish craft. From our family-run workshop in Kinsale, we transform reclaimed sails, liferafts, aviation materials and other remarkable textiles into useful objects with a new story.

“Peugeot embodies Allure; Mamukko treasures Family & Tradition.”

The collaboration in one line

Shared Values

The collaboration connected Peugeot’s idea of allure with the values at the heart of Mamukko: family, tradition, individuality and thoughtful design. It celebrated the belief that character comes from how something is made, the materials chosen and the story carried forward.

Outcome

The finished film introduced a wider audience to Mamukko’s workshop, our circular approach and the family partnership behind the business. It became a concise piece of brand storytelling rooted in real people, place and craft.

Conclusion

The Peugeot Allure of Ireland collaboration captured what Mamukko stands for: making with purpose, respecting tradition and finding new beauty in materials with a past.

Interested in collaborating with Mamukko?

If you are looking for an authentic Irish craft, circular-design or brand-storytelling collaboration, we would love to hear from you.

Contact Attila Magyar, Managing Director via phone at 085 734 2004 or email at attila@mamukko.ie
Thank you.